Publications | LUP Student Papers

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2024
Mark Love or Loathe: Investigating Brand Lover Responses to Controversial Advertising Campaigns
Janczuk, Teresa ^LU and Zabrautanu, Daniela-Maria ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
2023
Mark Love is all you need - Defining the concept of love brands
Lindenmeyer, Lisa ^LU ; Seifried, Franziska ^LU and Varga, Alma ^LU (2023) BUSN21 20232
Department of Business Administration
- Master (One yr)
2022
Mark Ansvarstagande varumärken i väpnade konflikter
Dahl, Johan ^LU ; Karlsson, Viktor ^LU and Mattsson, Adam ^LU (2022) FEKH29 20221
Department of Business Administration
- Bach. Degree
2015
Mark The break-up: Why consumers end their love relationships with brands
Amirghassemi, Yassamin ^LU and Lövgren, Julia ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)
2012
Mark The Greatest Love Stories Between Consumers and Brands - A Study of Brand Love
De Boer, Lysbet ^LU and Eti, Orkun ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
2010
Mark The Secret of Love: A Case of Lovemarks
Esmailzadeh, Elnaz ; Meral, Seda and Agilonu, Hayriye Begüm (2010)
Department of Business Administration
- Master (One yr)

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