Publications | LUP Student Papers

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2022
Mark A Storytelling and Brand Identity Connection
Andrén, Erik ^LU and Hermelin, Therese ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark The Corporate Brand Identity in a Hybrid Workplace Model
Borg, Cornelia ^LU and O'Sullivan, Caoimhe ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2020
Mark Under Pressure - Tensions in the acquiring firms' corporate brand identity
Ostermann, Anna-Maria ^LU and Impeciati, Emma ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
Mark Communication works for those who work at it – John Powell, An empirical study investigating the influence of corporate brand identity on brand performance
Johnsson, Vanja ^LU and Daudi, Adrienne ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
2018
Mark Case Events as an Employer Branding Initiative
Huang, Rueisen ^LU and Nordström, Meri ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
Mark The New Kids on the Block - Exploring the brand identity of disruptive innovators
Tigges, Jana ; van der Stelt, Bettina and Volk, Jessica ^LU (2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration
- Misc.
Mark Corporate brand identity – brand image alignment
Slavov, Slav ^LU and Zlatanova, Miglena ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
2015
Mark Dealing with change:The ethical and organisational challenges of implementing big data practicesin a traditional Danish media company – a CSR study
Scridelli, Lucas ^LU and Alang-Rasmussen, Jesper ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)
2014
Mark A Brand Orientated Approach in Acquisitions
Pollinger, Karl ^LU and Omberg, Mikael (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
Mark An Exploration of Google's Acquisition through Integrating Strategic Brand Management and Network Theory
Rakauskaite, Rita ^LU and Zorzi, Carlotta ^LU (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)

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