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- 2025
-
Mark
European Consumers’ Perceptions of Chinese Smartphone Brands: At the Intersection of Nation Brand Image, Country-of-Origin, and Product Brand Image
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
- 2018
-
Mark
Låt landet lyfta loggan - En kvantitativ studie om country-of-origin-effekters påverkan på företags varumärkeskapital
- Bach. Degree
- 2013
-
Mark
Country-of-Origin's påverkan på ledningsnivå - en kvalitativ fallstudie på bilföretaget Toyota Sweden AB
- Master (One yr)
-
Mark
INTERPRETING COUNTRY-OF-ORIGIN EFFECTS IN HIGH- AND LOW-CONTEXT CULTURE SOCIETIES
- Master (One yr)
- 2011
-
Mark
Country Branding in a Chinese Context: Using a Swedish Example
- Univ. Diploma
- 2010
-
Mark
"How to use country-of-origin as a potential success factor when strengthen a brand on a foreign market" -a case study of Swedish high-quality design brands
- Master (One yr)