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2022
Mark Are SME-sized Organizations Able to Retain Talents of the Generation Z? Investigation of SMEs Retention and Engagement Practices
Faupel, Nicole Bianca ^LU and Kantasalmi, Amalia Emma Sofia ^LU (2022) BUSN09 20221
Department of Business Administration
- Master (One yr)
Mark Impulsive Buying Behaviour on BNPL Services
El Sayed, Ahmed ^LU ; Wu, Huaiyuan ^LU and Fung, Cheuk Man ^LU (2022) IBUH19 20221
Department of Business Administration
- Bach. Degree
2021
Mark När nykomlingarna får bestämma - En kvalitativ studie av chefers syn på och ledarskapsmässiga anpassning till anställda tillhörande generation Z
Nygren, Louise ^LU ; Ewerlöf, Cecilia ^LU and Petrini, Alexia ^LU (2021) FEKH49 20211
Department of Business Administration
- Bach. Degree
Mark Generation Z has opened the can
Carlzon, Emma ^LU and Rammasi, Isabella (2021) SKDK11 20211
Department of Strategic Communication
- Bach. Degree
Mark Relationsmarknadsföringens paradox
Andrén, Erik ^LU ; Brax, Ella ^LU and Larsson, Johan ^LU (2021) FEKH29 20211
Department of Business Administration
- Bach. Degree
Mark ‘A Balancing Act’: How Young Consumers Experience Brands’ Communicative Adjustments on Social Networking Sites
Peters, Maren ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Rethinking the Employer Branding Landscape
Kock, Mathilda ^LU and Berggren, Alice ^LU (2021) IBUH19 20211
Department of Business Administration
- Bach. Degree
Mark The Employer of Choice for Generation Z
Woytaszek, Lisa ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
2020
Mark What is in a physical store?
Belel, Priyanka ^LU and Alaoui, Adrae ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
Mark Understanding Generation Z Consumers Expectations of In-Store Digital Devices in Retailing: A Segmentation Framework
Søsted Westmark, Helena ^LU and Hondar, Mariia ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)

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