Publications | LUP Student Papers

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2022
Mark Heritage luxury brands in millennial times
Sun, Zehui ^LU ; Cheng, Xiaoyuan ^LU and Sukaj, Tanja ^LU (2022) BUSN21 20222
Department of Business Administration
- 1st term paper
2021
Mark The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.
Lindner, Veronika ^LU ; Idberg, Lovisa ^LU ; Hoff, Oskar ^LU and Decombe, Guillaume ^LU (2021) In The Strategic Brand Management Master Papers BUSN21 20212
Department of Business Administration
- Misc.
2020
Mark Drinking from the Fountain of Youth? Brand rejuvenation in the case of heritage luxury fashion brands
Netek, Katharina ^LU and Carbone, Feline ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
2019
Mark A Logo is Worth a Thousand Words – A Study of Heritage Brands through Logo Redesign
Chan, Hinz ^LU and Perpiñá Subiñas, Elsa ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
Mark Disrupting Heritage: A Qualitative Study of how Luxury Fashion Heritage Brands are Perceived by Brand Public Members During a Rebranding
Orheim, Johanna ^LU and Bluhme, Saga ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)