Publications | LUP Student Papers

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2017
Mark Digital inbound marketing as an approach to scale up B2B sales
Sölve, Maja and Öjeling, Johanna (2017) MIO920
Production Management
- Univ. Diploma
2013
Mark Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process
Vukcevic, Lidia ^LU and Willgottson, Malin ^LU (2013) BUSN39 20131
Department of Business Administration
- Master (One yr)
2012
Mark Making the relationship mobile: an exploratory study of the impact of mobile marketing on the customer-brand relationship
Engling, Lea Henrike ^LU and Dinca, Andreea ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
2011
Mark Applicerad marknadskommunikation - Varumärkesbyggande i konsumenternas händer
Westrin, Anna and Von Wachenfeldt, Carl (2011)
Department of Strategic Communication
- Bach. Degree
Mark Mobile Marketing – An empirical study of Smartphone devices as a marketing tool to build brand equity
Guth, Axel and Krook, Alexander (2011) FEKP90 20111
Department of Business Administration
- Master (One yr)
2010
Mark Mobila applikationer som reklam
Zetterlund, David and Lörnell, Jonas (2010)
Department of Service Studies
- Master (One yr)

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