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- 2021
-
Mark
Good Guy versus Bad Guy: How are Patagonia´s and H&M´s Green(wash)ing Strategies Perceived among Consumers?
2021) In Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
- 2018
-
Mark
Anti-Consumerism in the Fashion Industry and its Influence on Brand Resonance
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.