Publications | LUP Student Papers

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2025
Mark Framing Sustainability on Social Media: A Comparative Analysis of Inside-Out and Oustide-In Patagonia´s Instagram and TikTok digital content
Madrigal Fernàndez, Laura ^LU and Esquius Cortès, Júlia (2025) SKOM12 20251
Department of Strategic Communication
- Master (Two yrs)
2024
Mark Från profit till protest: När aktivism blir affärsstrategi
Hjort, Gustav ^LU and Djurfeldt, Hugo (2024) SKOK11 20241
Department of Strategic Communication
- Bach. Degree
2021
Mark Good Guy versus Bad Guy: How are Patagonia´s and H&M´s Green(wash)ing Strategies Perceived among Consumers?
Köhler, Sebastian ^LU ; Rexha, Lum ^LU and Sturm, Pieter Christiaan ^LU (2021) In Strategic Brand Management - Masters Paper Series BUSN21 20212
Department of Business Administration
- Misc.
2018
Mark Anti-Consumerism in the Fashion Industry and its Influence on Brand Resonance
Pjatakova, Dajana ^LU ; Nilsson, Catharina ^LU and Rashid, Sk Abtahiune ^LU (2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration
- Misc.

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