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2021
Mark How corporations’ transition from product branding to corporate branding
Lilliehorn, Sofia ^LU ; Burian, Celina ^LU and Schönberg, Johanna ^LU (2021) BUSN21 20212
Department of Business Administration
- Misc.
2013
Mark Leveraging the corporate brand - What are the possible negative consequnces?
Christensson, Peter ^LU and Yu, Fanny ^LU (2013) FEKN90 20131
Department of Business Administration
- Master (One yr)
2012
Mark THERE ARE TWO SIDES TO EVERY BRAND
Delden, Per ^LU and Grennard, Mathias ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
2006
Mark Competing on the job market- a study of the relationship between product- and personal branding
Persson, Roger ; Alster, Miriam and Svensson, Josefin (2006)
Department of Business Administration
- Master (One yr)