Publications | LUP Student Papers

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2024
Mark Showrooming
Lundin Larsson, Amanda ^LU and Aronsson, Mia ^LU (2024) SEMK65 20241
Department of Service Studies
- Bach. Degree
2023
Mark Att inspirera och interagera: Utforskning av showroom-formatets värdeskapande aspekter
Åkesson, August ^LU and Abdulahad, Christian ^LU (2023) KSMK65 20231
Department of Service Studies
- Bach. Degree
2021
Mark Svenska konsumenters köpbeteenden i en värld av omnikanaler
Mäkelä, Emma ^LU and Ljungström, Felicia ^LU (2021) KSMK65 20211
Department of Service Studies
- Bach. Degree
2020
Mark Den nya digitala köpprocessen - En kvantitativ uppsats om web- och showrooming ur millennials konsumentperspektiv
Johansson, Therese ^LU ; Jartelius, Emelie ^LU and Åkesson, Johanna ^LU (2020) FEKH29 20192
Department of Business Administration
- Bach. Degree
2018
Mark Understanding the Showroom - An Exploratory Study of Consumer Value from In-Store Technology
Herrmann, Viola ^LU and Webb, Emily ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
2017
Mark Digital handelsplattform: Ett lokalt ekosystem som ger fördelar för både kunder och företagare
Sandberg, VIktor (2017) MIO920
Production Management
- Univ. Diploma
2016
Mark Understanding Showrooming - An exploratory research focusing on channel motivations and personal motivations that trigger showrooming.
Prior, Sofia ^LU and Schulenburg, Marieke ^LU (2016) BUSN39 20161
Department of Business Administration
- Master (One yr)

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