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2020
Mark Financial brands taking a stand: Exploring the impact of advertised social activism on a brand's image in the financial services sector
Kamand, Dana ^LU ; Kongehl, Maura Leonie and Lagler, Julia Anna (2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration
- Master (One yr)
Mark VISUAL STRATEGY: the accessibility of organizational core values by an advertisement’s visual and textual dimensions - a semiotic analysis of the European ‘denim & jeans’ market.
Fioravanti, Denise ^LU (2020) SKOM12 20201
Department of Strategic Communication
- Master (Two yrs)
2019
Mark "Sex säljer", eller?
Labbart, Julia ^LU and Perez Edström, Nicole ^LU (2019) PSYK11 20191
Department of Psychology
- Bach. Degree
Mark Femvertising as a resource of meaning-making and identity negotiation – A consumer cultural perspective
Lin, Jingnan ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark Empowered Women - Empowered Sales? The Effect of Femvertising on Consumers’ Attitudes towards the Ad, Brand Gender Perception, and Purchase Intention
van Deest, Imke ^LU and van der Stelt, Bettina ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
2018
Mark Män, makt, och marinblå kostymer: en bildanalys över hur maskuliniteter iscensätts i Suitsupplys kostymreklamer
Gårdevall, Anton ^LU and Therstam, Jacob ^LU (2018) MODK63 20181
Division of Fashion Studies
- Bach. Degree
Mark English Influence in Swedish Advertising: A Comparative Study of Recent English Loanwords and Swedish-English Code-Switching in the Printed and Online Versions of Five Magazines and Newspapers
Hesselmark, Emily ^LU (2018) ENGK01 20181
English Studies
- Bach. Degree
Mark Sexual Objectification of Women in Advertisements: The Influence of Consumer Attitudes on Brand Image
Huber, Rebecca ^LU and Lindgren, Linnéa ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
Mark ”Nu känner jag att IKEA verkligen bryr sig om oss": En kvalitativ studie om hur digital och emotionell storytelling i reklamfilm kan uppfattas som relationsskapande
Orheim, Johanna ^LU and Biro, Andrea (2018) SKOK11 20181
Department of Strategic Communication
- Bach. Degree
2017
Mark Understanding the Impact of Gender Neutral Communication on Brand Image
Sultana, Nazia ^LU and Shahriar, Hossain ^LU (2017) BUSN39 20171
Department of Business Administration
- Master (One yr)

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