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2019
Mark It’s Time To Become Brave - The Phenomenon of Social Brand Activism
Bruder, Carolin ^LU and Lübeck, Helena ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
2018
Mark Radio vs Spotify
Simonsson, Lukas ^LU ; Ström, Susanna ^LU and Larsen, Carolina ^LU (2018) FEKH29 20181
Department of Business Administration
- Bach. Degree
Mark Brand Personas with a Story - How they are created and categorized
Chauvet, Céline ^LU and Vesterlund, Ida ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
Mark Influencer marketing’s effect on brand perceptions – A consumer involvement perspective
Ekstam, Victor ^LU and Bjurling, Livia ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
Mark Brand Personality Dimensions in Sweden - Developing a Brand Personality Scale among Swedish Consumers
Andila, Evelina ^LU and Fridvad, Selena ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
Mark Managing the Semi-Fictive Brand Persona - In Theory and Practice
Jungerth, Emma ^LU and Lidström, Sam ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
2017
Mark Employer Branding i offentlig sektor: Initial påverkan av imagearbete för rekrytering
Carlsson, Joakim ^LU ; Janér, Vincent ^LU and Halling, Fredrik ^LU (2017) FEKH29 20162
Department of Business Administration
- Bach. Degree
Mark Understanding the Impact of Gender Neutral Communication on Brand Image
Sultana, Nazia ^LU and Shahriar, Hossain ^LU (2017) BUSN39 20171
Department of Business Administration
- Master (One yr)
Mark Kan gerillamarknadsföringsmetoder ha personligheter? En studie utifrån Dimensions of Brand Personality
Öberg, Lina ^LU ; Frick, Ellen ^LU and Ekholm, Simon ^LU (2017) FEKH29 20171
Department of Business Administration
- Bach. Degree
Mark Det var en gång ett varumärke: En kvalitativ studie om storytelling och varumärkespersonlighet
Zetterberg, Siri ^LU ; Solback, Amanda ^LU and Norrby, Malin ^LU (2017) FEKH29 20171
Department of Business Administration
- Bach. Degree

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