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2025
Mark "Winning isn't everything": A quantitative study on the effect of a football team's performance on attendance intentions in Allsvenskan
Kristensen, Sanne ^LU and Marten, Cora ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2024
Mark Love or Loathe: Investigating Brand Lover Responses to Controversial Advertising Campaigns
Janczuk, Teresa ^LU and Zabrautanu, Daniela-Maria ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark The Unbreakable Bond: A Qualitative Study on the Relationship between Football Fans and Their Clubs
Kämpe, Tim ^LU and Paulsson, Axel ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
2023
Mark Sharing is Caring: A qualitative study on the impact of Netflix’s latest policy change on brand promise, brand loyalty, and consumer-brand relationships
Allievi, Beatrice Lidia Rosa ^LU and Martino, Mariagloria ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
2022
Mark Get broke or build hope - The implications of woke brand activism
Aslan, Renyo ^LU and Mirkhandan, Omid ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Unboxing Consumer Meanings - A Qualitative Study researching Consumer Relationships with Subscription Models for Everyday Products
Lindner, Veronika ^LU and Bowman, Kevin John ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark When Reality Outweighs Ethics in Cancel Culture: A Theorisation, Modelling, and Empirical Exploration of Brand Cancellation
Viéitez Gómez, María Isabel ^LU and Ferretti, Martina (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
2021
Mark The rise of the FMCG flagship stores, a qualitative study exploring the phenomenon of FMCG flagship stores
Stenbäck, Olle ^LU and Waldeck, Albin ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2020
Mark Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form
Omar, Zinar ^LU and Jørgensen, Sarah ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
2018
Mark Mitt liv som följare - En kvalitativ studie om relationen mellan influencer och följare
Samuelsson, Sara ^LU ; Thörnqvist, Isabella ^LU and Vaknine, Ella ^LU (2018) FEKH29 20172
Department of Business Administration
- Bach. Degree

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