Publications | LUP Student Papers

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2022
Mark AI marketing & brand relationships: A qualitative study about consumer-brand relationships, personalized marketing and the personalization-privacy paradox
Walde, Julia ^LU and Blom, Johanna ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark ‘A Balancing Act’: How Young Consumers Experience Brands’ Communicative Adjustments on Social Networking Sites
Peters, Maren ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands
Fagerhus, Aurora ^LU and Melker, Isa ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark Relationsmarknadsföringens paradox
Andrén, Erik ^LU ; Brax, Ella ^LU and Larsson, Johan ^LU (2021) FEKH29 20211
Department of Business Administration
- Bach. Degree
2015
Mark The break-up: Why consumers end their love relationships with brands
Amirghassemi, Yassamin ^LU and Lövgren, Julia ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)

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