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- 2023
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Mark
Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies
(
- Master (One yr)
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Mark
The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey
(
- Master (One yr)
-
Mark
Exploring Circular BESS for the Commercial and Industrial Sector: A customer-centric perspective
2023) In IIIEE Master Thesis IMEM01 20231(
The International Institute for Industrial Environmental Economics- Master (Two yrs)
-
Mark
Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration
(
- Master (Two yrs)
- 2020
-
Mark
Online customer-to-customer interaction in the pre-purchase stage of high involvement products
(
- Master (One yr)
-
Mark
The high involvement customer journey: A study on customer motivations for touchpoint choice
(
- Master (One yr)
- 2019
-
Mark
Convenient Consumption in a Platform Economy: A Qualitative Study on Service Convenience and Community Platforms
(
- Master (One yr)
- 2017
-
Mark
Investigating the Pre-Purchase Phase of the Customer Journey – An Exploratory Study in the Home Furnishing Retail Industry
(
- Master (One yr)
-
Mark
Rethinking Individual Customer Journeys: Exploration Across Age Groups In A Digitised Retail Industry
(
- Master (One yr)