Publications | LUP Student Papers

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2021
Mark From Champagne showers to the back of the grid: A case study of Williams Racing
Bander, Mirza ^LU ; Hartvig, Yasmine and O'Sullivan, Caoimhe (2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration
- Master (One yr)
Mark How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study
Demangeot, May ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
2020
Mark Pack your bags: A Mulberry Repositioning case
Pine, Emelie ^LU ; Mawire, Mazvita and Ahiaveh, Angela Nunana (2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration
- Misc.
2015
Mark Corporate Heritage Brands and Co-Creation - A Case Study on The Royal Danish Theatre
Mattsson, Linnéa ^LU and Stidsholt, Julie ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)

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