Publications | LUP Student Papers

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2024
Mark Beyond the Algorithm - How AI-Driven Personalized Ads Shape Consumer Loyalty and Brand Engagement
Skillius, Ebba ^LU and Jacobsson, Amanda ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Entrepreneurial Marketing Strategies in New Product Launches: A Framework for Success
Bogren, Anton ^LU and Palmborg, Jesper ^LU (2024) ENTN19 20241
Department of Business Administration
- Master (One yr)
Mark Customer Experience in the Era of Artificial Intelligence: A qualitative study exploring customer’s perceptions of AI chatbots in e-commerce
Martell, Ella ^LU and Seifried, Franziska ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Tired in the early stages? Exhaustion, insomnia and entrepreneurial stressors of entrepreneurs
Munz, Constantin ^LU (2024) ENTN19 20241
Department of Business Administration
- Master (One yr)
Mark Investigating educators’ readiness to adopt generative artificial intelligence in entrepreneurship education
Szumska, Aleksandra ^LU and Weixler, Manuel ^LU (2024) ENTN19 20241
Department of Business Administration
- Master (One yr)
Mark Navigating Through Crisis: The Impact of Capital Structure on Firm Performance in the Oil and Gas Industry During COVID-19
Segura-Pekalski, Krystian Raúl ^LU ; Andsberg, Petra ^LU and Fetahu, Aulonë ^LU (2024) IBUH19 20241
Department of Business Administration
- Bach. Degree
Mark The Impact of ADHD on Entrepreneurial Behaviors: Challenges, Outcomes and Coping Strategies
Schipper, Frederieke ^LU and Lefringhausen, Anne ^LU (2024) ENTN19 20241
Department of Business Administration
- Master (One yr)
Mark Scalability as a Catalyst for International Growth when Bootstrapping
Eriksson, Axel ^LU ; Gårdlund, Felicia ^LU and Shevchenko, Diana ^LU (2024) IBUH19 20241
Department of Business Administration
- Bach. Degree
Mark Green Trust Issues
Ranjbar, Yeganeh ^LU ; Laurencikaite, Sofija Rusne Erika ^LU and Ganapathy Subramanian, Sanjay Shriram ^LU (2024) IBUH19 20241
Department of Business Administration
- Bach. Degree
Mark Performance distribution of TikTok contentpreneurs: A conceptual replication study
Kulchetscki, Luiza ^LU (2024) ENTN19 20241
Department of Business Administration
- Master (One yr)