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- 2025
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Mark
From Sip to Share： How Social Media Turns a New-style Tea Beverage into Digital Gold
- Master (One yr)
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Mark
"I don't love the drama. It loves me"
- Master (One yr)
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Mark
When Loyalty Speaks Louder Than the Machine: A Quantitative Study on How Pre-existing Brand Loyalty Shapes Perceived AI Chatbot Attributes and Customer Satisfaction
- Master (One yr)
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Mark
From Content to Conversion - Exploring the Relationship between UGC Features and Purchase Intention——Evidence from Skincare Content on Xiaohongshu
- Master (One yr)
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Mark
More than just a label: The impact of the vegan label on product perception and consumption intentions across health consciousness levels
- Master (One yr)
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Mark
They Shoot, They Score: The New Rules of Marketability Madness
- Master (One yr)
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Mark
Everything Old is New Again: The importance of sequencing emotional and rational message appeals to induce willingness to try for new, retro FMCG products
- Master (One yr)
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Mark
Emotion, Memory, and Intention A Quantitative Study Exploring the Impact of Nostalgic Short-Form Videos on Visit Intention
- Master (One yr)
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Mark
The effect of AI recommender systems on consumer trust and purchase intention under varying levels of risk
- Master (One yr)
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Mark
"Winning isn't everything": A quantitative study on the effect of a football team's performance on attendance intentions in Allsvenskan
- Master (One yr)