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2015
Mark NPD Project Evaluation in the Manufacturing Industry
Ekbom, Carl-Edvin and Wrange, Alexander ^LU (2015) FEKN90 20151
Department of Business Administration
- Master (One yr)
Mark Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel
Wolte, Fanny ^LU and Georg, Anna-Lena ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)
Mark Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy
Widen, Emily ^LU and Macfarlane-Grieve, Jane ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)
Mark Organizing Marketing in Matrix Structured Companies, a Case Study of Alfa Laval
Sarner, Mim ^LU and Alvedahl, Emma (2015) FEKN90 20151
Department of Business Administration
- Master (One yr)
Mark The Effects of Corporate Labeling on the Consumer Attitude towards Premium Private Label Brands – Evidence from Consumers of a German Food Retailer
Lerch, Anika ^LU and Preissing, Jana ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)
Mark Exploring Branding Practices of Swedish Start-ups
Drakoulis, Alexandros ^LU and Lipovsek, Sasa ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)

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