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- 2020
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Mark
Online Customer Reviews Within Business-to-Business: Exploring Elements That Affect Customer Reliance On Online Customer Reviews
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
Under Pressure - Tensions in the acquiring firms' corporate brand identity
(
- Master (One yr)
- 2019
-
Mark
There’s a Snake in My Boot!
2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.
-
Mark
The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb
(
- Master (One yr)
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Mark
Brand Dynamics
(
- Master (One yr)
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Mark
Activating A Brands Track Record Using Retro Branding
(
- Master (One yr)
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Mark
Harley-Davidson: Cruising from the Past to the Future
2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.
-
Mark
Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry
(
- Master (One yr)
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Mark
Victoria’s Secret: Are Tables Turning in Heaven?
2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.
-
Mark
To Fly or Not Fly?
2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.