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- 2021
-
Mark
The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers
(
- Master (One yr)
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Mark
A Qualitative Study on Online Music Consumption: How do Online Music Consumers Develop Loyalty Towards Musicians as Brands in the Digital Era?
(
- Master (One yr)
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Mark
Clothes Make the (Wo)man: A Qualitative Study on the Construction and Expression of a Green Identity through Second-Hand Clothing
(
- Master (One yr)
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Mark
Why employees (don’t) become managers: Employees’ desires and motivations behind succession to managerial positions in retail store environments
(
- Master (One yr)
-
Mark
Är seniorer förbisedda i den digitala marknadsföringen?
(
- Bach. Degree
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Mark
Individanpassad marknadsföring på digitala plattformar
(
- Bach. Degree
- 2020
-
Mark
Clash of beliefs: 'I want to be green but what about the Christmas tree?'
(
- Master (One yr)
-
Mark
The high involvement customer journey: A study on customer motivations for touchpoint choice
(
- Master (One yr)
-
Mark
When Business Becomes Politics - A Study of Consumers' Perceptions and Responses to Brand Activism
(
- Master (One yr)
-
Mark
Evaluating the impact of digital content on consumers’ practices: the phenomenon of cooking videos
(
- Master (One yr)