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- 2021
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Mark
Perfectly imperfect - A comparison of female millennial consumers’ perceptions towards ‘Brand Activist Aspirants’ and ‘Authentic Brand Activists’ in the lingerie market
(
- Master (One yr)
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Mark
The Secret's Out! TENA's mission to break the taboo around incontinence
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
- 2020
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Mark
Once upon a time there was a signature story
2020) In LBMG Strategic Brand Management - Master Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)