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- 2023
-
Mark
Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
(
- Misc.
- 2020
-
Mark
The perceived innovativeness of the manufacturing process and perceived product quality. The case of creative and technology-intensive industries.
(
- Master (One yr)
-
Mark
A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser
2020) In LBMG Strategic Brand Management - Paper Series BUSN21 20202(
Department of Business Administration- Misc.
-
Mark
Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
- 2017
-
Mark
What drives the organic private label customer? A study of the influencing variables on the purchase behaviour
(
- Master (One yr)