Strategies and effects in an interactive context
(2015) In Industrial Marketing Management
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/5275754
- author
- Öberg, Christina LU ; Shih, Tommy LU and Chou, Hsin-Hui LU
- organization
- publishing date
- 2015
- type
- Contribution to specialist publication or newspaper
- publication status
- in press
- subject
- categories
- Popular Science
- in
- Industrial Marketing Management
- publisher
- Elsevier
- ISSN
- 0019-8501
- language
- English
- LU publication?
- yes
- id
- cd6f7e76-b4f8-4e1c-bfb7-a983dd27be4c (old id 5275754)
- date added to LUP
- 2016-04-01 14:34:58
- date last changed
- 2019-12-11 09:37:03
@misc{cd6f7e76-b4f8-4e1c-bfb7-a983dd27be4c, author = {{Öberg, Christina and Shih, Tommy and Chou, Hsin-Hui}}, issn = {{0019-8501}}, language = {{eng}}, publisher = {{Elsevier}}, series = {{Industrial Marketing Management}}, title = {{Strategies and effects in an interactive context}}, year = {{2015}}, }