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The Effect of the Visual Gender of an Embodied Agent: A Cross-Cultural Comparison

Kim, Yanghee; Silvervarg, Annika; Haake, Magnus LU and Gulz, Agneta LU (2012) Annual Meeting of American Education Research Association, 2012
Abstract
This study explored if the visual gender representations (androgynous, male, or female) of an embodied agent would influence students’ perceptions of their agent and their attitudes toward the agent as their conversational partner. The study also explored if students’ gender and cultural background would interact with the agent’s visual gender to influence their perceptions and attitudes. Participants were 208 early-teen students sampled from US and South Korea. The results revealed that student gender was a significant factor for influencing students' perceptions and attitudes and that the students showed positive attitudes toward an androgynous agent more than toward a gendered agent (either male or female).
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Contribution to conference
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conference name
Annual Meeting of American Education Research Association, 2012
language
English
LU publication?
yes
id
71e0660d-b1a0-4a01-93e7-5c1f19614a16 (old id 3412454)
date added to LUP
2013-01-31 14:53:58
date last changed
2016-04-16 10:55:28
@misc{71e0660d-b1a0-4a01-93e7-5c1f19614a16,
  abstract     = {This study explored if the visual gender representations (androgynous, male, or female) of an embodied agent would influence students’ perceptions of their agent and their attitudes toward the agent as their conversational partner. The study also explored if students’ gender and cultural background would interact with the agent’s visual gender to influence their perceptions and attitudes. Participants were 208 early-teen students sampled from US and South Korea. The results revealed that student gender was a significant factor for influencing students' perceptions and attitudes and that the students showed positive attitudes toward an androgynous agent more than toward a gendered agent (either male or female).},
  author       = {Kim, Yanghee and Silvervarg, Annika and Haake, Magnus and Gulz, Agneta},
  language     = {eng},
  title        = {The Effect of the Visual Gender of an Embodied Agent: A Cross-Cultural Comparison},
  year         = {2012},
}