Remembering the Forgotten - Conceptualising brand loyalty among consumers of Generation X
(2019) BUSN39 20191Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8986170
- author
- Arendt, Johannes LU ; Finell, Cecilia Alexandra Thuy LU and Nortén, Emelie LU
- supervisor
- organization
- course
- BUSN39 20191
- year
- 2019
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- brand loyalty, generation cohort theory, generation x, customer perceived value
- language
- English
- id
- 8986170
- date added to LUP
- 2019-08-09 09:13:19
- date last changed
- 2019-08-09 09:13:19
@misc{8986170, author = {{Arendt, Johannes and Finell, Cecilia Alexandra Thuy and Nortén, Emelie}}, language = {{eng}}, note = {{Student Paper}}, title = {{Remembering the Forgotten - Conceptualising brand loyalty among consumers of Generation X}}, year = {{2019}}, }