Snakes & Ladders: S-T-O-R-I-E-S of The Physical Store. A qualitative study referred to the role of the physical store in the high involvement products industry.
(2020) BUSN39 20201Department of Business Administration
- Abstract
- This research aims to identify the role of the physical store within the high involvement products buying process in the context of an omnichannel customer journey. Furthermore, we aim to recreate an entirely new customer journey based on the importance of creating epic customer experiences, both in-store and online channels, by integrating an omnichannel strategy in the furniture industry.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9019377
- author
- Beksson, Michaela LU and Christensen, Sara LU
- supervisor
- organization
- course
- BUSN39 20201
- year
- 2020
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Physical Store roles, touchpoints, omnichannel, customer service, customer experience
- language
- English
- id
- 9019377
- date added to LUP
- 2020-07-08 10:44:41
- date last changed
- 2020-07-08 10:44:41
@misc{9019377, abstract = {{This research aims to identify the role of the physical store within the high involvement products buying process in the context of an omnichannel customer journey. Furthermore, we aim to recreate an entirely new customer journey based on the importance of creating epic customer experiences, both in-store and online channels, by integrating an omnichannel strategy in the furniture industry.}}, author = {{Beksson, Michaela and Christensen, Sara}}, language = {{eng}}, note = {{Student Paper}}, title = {{Snakes & Ladders: S-T-O-R-I-E-S of The Physical Store. A qualitative study referred to the role of the physical store in the high involvement products industry.}}, year = {{2020}}, }