Pepsi’s Number Fever – bottlecaps, mayhem and death
(2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231Department of Business Administration
- Abstract
- This Case Study is about the Pepsi Number Fever incident in the Philippines (1993).
A Nationwide disaster that ruined Pepsi's reputation in that country.
Riots, Deaths, Bombing, Law suits, everything happened.
Pepsi was in a really bad spot and things needed to be fixed.
Including, Written Case, Management Decision, Teaching Notes and Presentation, this is the perfect Case for a Case Solving course.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9111976
- author
- de Lima, Diogo LU ; Ezerskyte, Greta LU and Kjellander, Niklas LU
- supervisor
- organization
- alternative title
- The Philippines Pepsi Scandal - A nationwide catastrophe
- course
- BUSN35 20231
- year
- 2023
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Pepsi, Scandal, Brand Management, Reputation, Case, Marketing
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- language
- English
- id
- 9111976
- date added to LUP
- 2023-03-13 18:01:25
- date last changed
- 2023-04-11 10:58:10
@misc{9111976,
abstract = {{This Case Study is about the Pepsi Number Fever incident in the Philippines (1993).
A Nationwide disaster that ruined Pepsi's reputation in that country.
Riots, Deaths, Bombing, Law suits, everything happened.
Pepsi was in a really bad spot and things needed to be fixed.
Including, Written Case, Management Decision, Teaching Notes and Presentation, this is the perfect Case for a Case Solving course.}},
author = {{de Lima, Diogo and Ezerskyte, Greta and Kjellander, Niklas}},
language = {{eng}},
note = {{Student Paper}},
series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
title = {{Pepsi’s Number Fever – bottlecaps, mayhem and death}},
year = {{2023}},
}