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Toward sustainable attunement? Sensory and embodied experiences of vegans in Iceland

Viðarsdóttir, Auður ; Hafstein, Valdimar Tr. and Jönsson, Håkan LU orcid (2026) In Food and Foodways 34(3). p.208-228
Abstract

This article deals with the embodied and sensory experiences of individuals in Iceland who have become vegan in recent years. Grounded in ethnology and theoretically informed by embodied and relational approaches to eating, the study employs the concept of attunement to analyze empirical material from in-depth interviews with eighteen vegans aged 21–63 years old, as well as thirty-five written responses from another group of vegans to an online qualitative questionnaire. The results show how adopting a vegan diet can lead to altered sensory relations to one’s own body and other bodies, along with sensorial reinterpretations of what is edible and what is not. Increased awareness and a sense of reconnection—or enhanced attunement with the... (More)

This article deals with the embodied and sensory experiences of individuals in Iceland who have become vegan in recent years. Grounded in ethnology and theoretically informed by embodied and relational approaches to eating, the study employs the concept of attunement to analyze empirical material from in-depth interviews with eighteen vegans aged 21–63 years old, as well as thirty-five written responses from another group of vegans to an online qualitative questionnaire. The results show how adopting a vegan diet can lead to altered sensory relations to one’s own body and other bodies, along with sensorial reinterpretations of what is edible and what is not. Increased awareness and a sense of reconnection—or enhanced attunement with the non-human world—can follow as well, regardless of the initial motivation for the new diet. The article thus highlights the transformative potential of eating as a simultaneously cultural and physiological act. In doing so, it develops the concept of sustainable attunement and demonstrates how this form of attunement observed among the vegans in the study can serve as a useful lens for understanding and advancing research on sustainable dietary transitions, particularly their long-term maintenance.

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Abstract (Swedish)
This article deals with the embodied and sensory experiences of individuals in Iceland who have become vegan in recent years. Grounded in ethnology and theoretically informed by embodied and relational approaches to eating, the study employs the concept of attunement to analyze empirical material from in-depth interviews with eighteen vegans aged 21–63 years old, as well as thirty-five written responses from another group of vegans to an online qualitative questionnaire. The results show how adopting a vegan diet can lead to altered sensory relations to one’s own body and other bodies, along with sensorial reinterpretations of what is edible and what is not. Increased awareness and a sense of reconnection—or enhanced attunement with the... (More)
This article deals with the embodied and sensory experiences of individuals in Iceland who have become vegan in recent years. Grounded in ethnology and theoretically informed by embodied and relational approaches to eating, the study employs the concept of attunement to analyze empirical material from in-depth interviews with eighteen vegans aged 21–63 years old, as well as thirty-five written responses from another group of vegans to an online qualitative questionnaire. The results show how adopting a vegan diet can lead to altered sensory relations to one’s own body and other bodies, along with sensorial reinterpretations of what is edible and what is not. Increased awareness and a sense of reconnection—or enhanced attunement with the non-human world—can follow as well, regardless of the initial motivation for the new diet. The article thus highlights the transformative potential of eating as a simultaneously cultural and physiological act. In doing so, it develops the concept of sustainable attunement and demonstrates how this form of attunement observed among the vegans in the study can serve as a useful lens for understanding and advancing research on sustainable dietary transitions, particularly their long-term maintenance (Less)
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author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Attunement, embodiment, Iceland, sensory experience, sustainable eating, veganism
in
Food and Foodways
volume
34
issue
3
pages
21 pages
publisher
Taylor & Francis
external identifiers
  • scopus:105044486933
ISSN
0740-9710
DOI
10.1080/07409710.2026.2694818
language
English
LU publication?
yes
additional info
Publisher Copyright: © 2026 Taylor & Francis Group, LLC.
id
26dd074e-66fd-47ae-9993-3aad2288f573
date added to LUP
2026-08-12 10:50:09
date last changed
2026-08-21 12:50:32
@article{26dd074e-66fd-47ae-9993-3aad2288f573,
  abstract     = {{<p>This article deals with the embodied and sensory experiences of individuals in Iceland who have become vegan in recent years. Grounded in ethnology and theoretically informed by embodied and relational approaches to eating, the study employs the concept of attunement to analyze empirical material from in-depth interviews with eighteen vegans aged 21–63 years old, as well as thirty-five written responses from another group of vegans to an online qualitative questionnaire. The results show how adopting a vegan diet can lead to altered sensory relations to one’s own body and other bodies, along with sensorial reinterpretations of what is edible and what is not. Increased awareness and a sense of reconnection—or enhanced attunement with the non-human world—can follow as well, regardless of the initial motivation for the new diet. The article thus highlights the transformative potential of eating as a simultaneously cultural and physiological act. In doing so, it develops the concept of <i>sustainable attunement</i> and demonstrates how this form of attunement observed among the vegans in the study can serve as a useful lens for understanding and advancing research on sustainable dietary transitions, particularly their long-term maintenance.</p>}},
  author       = {{Viðarsdóttir, Auður and Hafstein, Valdimar Tr. and Jönsson, Håkan}},
  issn         = {{0740-9710}},
  keywords     = {{Attunement; embodiment; Iceland; sensory experience; sustainable eating; veganism}},
  language     = {{eng}},
  month        = {{07}},
  number       = {{3}},
  pages        = {{208--228}},
  publisher    = {{Taylor & Francis}},
  series       = {{Food and Foodways}},
  title        = {{Toward sustainable attunement? Sensory and embodied experiences of vegans in Iceland}},
  url          = {{http://dx.doi.org/10.1080/07409710.2026.2694818}},
  doi          = {{10.1080/07409710.2026.2694818}},
  volume       = {{34}},
  year         = {{2026}},
}