Unveiling the impact of ChatGPT on travel consumer behaviour : exploring trust, attribute, and sustainable-tourism action
(2024) In Current Issues in Tourism- Abstract
This study examines the influence of ChatGPT on tourist behaviour using complexity theory. Factors such as media richness, anthropomorphism, trust in ChatGPT, and trust in online travel agencies are investigated to understand their effects on purchasing intentions and word-of-mouth, along with a moderator of sustainable-tourism action (practice). Results revealed the relationships among the variables, highlighting the crucial role of trust in shaping consumer behaviour. A comparison between high and low levels of sustainable-tourism practice groups provides further insights. The study discusses implications for the travel industry, emphasising the importance of leveraging ChatGPT to enhance tourist trust and sustainable actions.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/5b6c577b-43a6-42b4-969d-f77de59ea561
- author
- Kim, Myung Ja ; Kang, Sung Eun ; Hall, C. Michael LU ; Kim, Jinok Susanna and Promsivapallop, Pornpisanu
- organization
- publishing date
- 2024
- type
- Contribution to journal
- publication status
- epub
- subject
- keywords
- attribute, ChatGPT, complexity theory, sustainable-tourism action, trust
- in
- Current Issues in Tourism
- publisher
- Taylor & Francis
- external identifiers
-
- scopus:85193978148
- ISSN
- 1368-3500
- DOI
- 10.1080/13683500.2024.2355556
- language
- English
- LU publication?
- yes
- id
- 5b6c577b-43a6-42b4-969d-f77de59ea561
- date added to LUP
- 2024-06-14 12:48:26
- date last changed
- 2024-06-14 12:48:50
@article{5b6c577b-43a6-42b4-969d-f77de59ea561, abstract = {{<p>This study examines the influence of ChatGPT on tourist behaviour using complexity theory. Factors such as media richness, anthropomorphism, trust in ChatGPT, and trust in online travel agencies are investigated to understand their effects on purchasing intentions and word-of-mouth, along with a moderator of sustainable-tourism action (practice). Results revealed the relationships among the variables, highlighting the crucial role of trust in shaping consumer behaviour. A comparison between high and low levels of sustainable-tourism practice groups provides further insights. The study discusses implications for the travel industry, emphasising the importance of leveraging ChatGPT to enhance tourist trust and sustainable actions.</p>}}, author = {{Kim, Myung Ja and Kang, Sung Eun and Hall, C. Michael and Kim, Jinok Susanna and Promsivapallop, Pornpisanu}}, issn = {{1368-3500}}, keywords = {{attribute; ChatGPT; complexity theory; sustainable-tourism action; trust}}, language = {{eng}}, publisher = {{Taylor & Francis}}, series = {{Current Issues in Tourism}}, title = {{Unveiling the impact of ChatGPT on travel consumer behaviour : exploring trust, attribute, and sustainable-tourism action}}, url = {{http://dx.doi.org/10.1080/13683500.2024.2355556}}, doi = {{10.1080/13683500.2024.2355556}}, year = {{2024}}, }