Crafting conceptual proposition-based contributions: The 7C framework
(2024) In Psychology and Marketing- Abstract
- The declining number of conceptual articles, particularly in psychology and marketing (P&M), represents a key concern for the continued advancement of the body of knowledge. Proposition-based works, a key conceptual article subtype, offer theoretical propositions that introduce new concepts and theorize regarding their specific theoretical associations. However, relatively few guidelines for the preparation of these articles exist, leaving scholars in the dark regarding their development. Addressing this gap, we propose a framework summarizing the development of proposition-based research, offering a step-by-step guide to craft these contributions. The framework identifies the (1) key role of topic (e.g., a focal P&M concept)... (More)
- The declining number of conceptual articles, particularly in psychology and marketing (P&M), represents a key concern for the continued advancement of the body of knowledge. Proposition-based works, a key conceptual article subtype, offer theoretical propositions that introduce new concepts and theorize regarding their specific theoretical associations. However, relatively few guidelines for the preparation of these articles exist, leaving scholars in the dark regarding their development. Addressing this gap, we propose a framework summarizing the development of proposition-based research, offering a step-by-step guide to craft these contributions. The framework identifies the (1) key role of topic (e.g., a focal P&M concept) problematization and motivation, which may be an existing but under-explored or a new-to-P&M topic, and (2) application of a broader (e.g., meso- or macro-foundational) theory to frame the topic, which should exhibit a level of fit with one another. The framework also suggests that the chosen topic and theory co-infuse the development of the model and propositions, for which we provide relevant guidelines. We link this theoretical co-infusion process to prior intra-proposition recommendations (i.e., propositional clarity, consistency, conciseness, and contribution), which are supplemented with the proposed inter-proposition guidelines of propositional conceptual distinctiveness, comprehensiveness, and coherence. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/b8b04493-64ab-460f-b429-afbe0ba6cb19
- author
- Hollebeek, Linda LU ; Srivastava, Rajendra K. ; Clark, Moira K. ; Urbonavicius, Sigitas and Lim, Weng Marc
- organization
- publishing date
- 2024-06-18
- type
- Contribution to journal
- publication status
- epub
- subject
- in
- Psychology and Marketing
- publisher
- Wiley
- external identifiers
-
- scopus:85196307452
- ISSN
- 0742-6046
- DOI
- 10.1002/mar.22055
- language
- English
- LU publication?
- yes
- id
- b8b04493-64ab-460f-b429-afbe0ba6cb19
- date added to LUP
- 2024-06-27 09:18:52
- date last changed
- 2024-06-28 04:01:23
@article{b8b04493-64ab-460f-b429-afbe0ba6cb19,
abstract = {{The declining number of conceptual articles, particularly in psychology and marketing (P&M), represents a key concern for the continued advancement of the body of knowledge. Proposition-based works, a key conceptual article subtype, offer theoretical propositions that introduce new concepts and theorize regarding their specific theoretical associations. However, relatively few guidelines for the preparation of these articles exist, leaving scholars in the dark regarding their development. Addressing this gap, we propose a framework summarizing the development of proposition-based research, offering a step-by-step guide to craft these contributions. The framework identifies the (1) key role of topic (e.g., a focal P&M concept) problematization and motivation, which may be an existing but under-explored or a new-to-P&M topic, and (2) application of a broader (e.g., meso- or macro-foundational) theory to frame the topic, which should exhibit a level of fit with one another. The framework also suggests that the chosen topic and theory co-infuse the development of the model and propositions, for which we provide relevant guidelines. We link this theoretical co-infusion process to prior intra-proposition recommendations (i.e., propositional clarity, consistency, conciseness, and contribution), which are supplemented with the proposed inter-proposition guidelines of propositional conceptual distinctiveness, comprehensiveness, and coherence.}},
author = {{Hollebeek, Linda and Srivastava, Rajendra K. and Clark, Moira K. and Urbonavicius, Sigitas and Lim, Weng Marc}},
issn = {{0742-6046}},
language = {{eng}},
month = {{06}},
publisher = {{Wiley}},
series = {{Psychology and Marketing}},
title = {{Crafting conceptual proposition-based contributions: The 7C framework}},
url = {{http://dx.doi.org/10.1002/mar.22055}},
doi = {{10.1002/mar.22055}},
year = {{2024}},
}