A clash of modernities : Developing a new value-based framework to understand the mismatch between production and consumption
Wikström, Solveig ; Jönsson, Håkan LU
and Decosta, Patrick L Espoir
(2016)
In Journal of Consumer Culture
16(3).
p.824-851
- Abstract
This study addresses the enduring problem of the mismatch between firms' offerings and consumers' desires. It combines the general framework of modernity theory with the concept of regimes and uses the food area as the empirical context. Our cultural analytical study of consumers' and firms' articulation of values of food and meal demonstrates that firms are largely entrenched in the modern era, characterized by rationality, resource efficiency, and progress as means to improve human lives by providing more and better products. The consumers, on the other hand, have shifted to the late modern era, identified by risk aversion, local production, naturalism, hedonism, and a focus on identity and everyday life. The study concludes that the... (More)
This study addresses the enduring problem of the mismatch between firms' offerings and consumers' desires. It combines the general framework of modernity theory with the concept of regimes and uses the food area as the empirical context. Our cultural analytical study of consumers' and firms' articulation of values of food and meal demonstrates that firms are largely entrenched in the modern era, characterized by rationality, resource efficiency, and progress as means to improve human lives by providing more and better products. The consumers, on the other hand, have shifted to the late modern era, identified by risk aversion, local production, naturalism, hedonism, and a focus on identity and everyday life. The study concludes that the dichotomy in values and the structural constraints inherent within the contemporary food system explain much of the mismatch between firms and consumers in the Swedish food market. Another reason is that firms have difficulties to respond to new consumer demands. Our results are summarized in a conceptual model of differences in values between firms and consumers. They provide guidelines on how firms can rethink the present structure and better understand consumers.
(Less)
- author
- Wikström, Solveig
; Jönsson, Håkan
LU
and Decosta, Patrick L Espoir
- organization
- publishing date
- 2016-11-01
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- food consumption, food production, late modernity, mismatch, modernity, regimes, values
- in
- Journal of Consumer Culture
- volume
- 16
- issue
- 3
- pages
- 28 pages
- publisher
- SAGE Publications
- external identifiers
-
- scopus:84994102182
- wos:000386928300009
- ISSN
- 1469-5405
- DOI
- 10.1177/1469540514528197
- project
- Cultures of Consumption
- language
- English
- LU publication?
- yes
- id
- bc7766e9-52a3-4e49-a153-aec1fd637e80
- date added to LUP
- 2016-11-21 09:39:44
- date last changed
- 2024-06-28 19:24:01
@article{bc7766e9-52a3-4e49-a153-aec1fd637e80,
abstract = {{<p>This study addresses the enduring problem of the mismatch between firms' offerings and consumers' desires. It combines the general framework of modernity theory with the concept of regimes and uses the food area as the empirical context. Our cultural analytical study of consumers' and firms' articulation of values of food and meal demonstrates that firms are largely entrenched in the modern era, characterized by rationality, resource efficiency, and progress as means to improve human lives by providing more and better products. The consumers, on the other hand, have shifted to the late modern era, identified by risk aversion, local production, naturalism, hedonism, and a focus on identity and everyday life. The study concludes that the dichotomy in values and the structural constraints inherent within the contemporary food system explain much of the mismatch between firms and consumers in the Swedish food market. Another reason is that firms have difficulties to respond to new consumer demands. Our results are summarized in a conceptual model of differences in values between firms and consumers. They provide guidelines on how firms can rethink the present structure and better understand consumers.</p>}},
author = {{Wikström, Solveig and Jönsson, Håkan and Decosta, Patrick L Espoir}},
issn = {{1469-5405}},
keywords = {{food consumption; food production; late modernity; mismatch; modernity; regimes; values}},
language = {{eng}},
month = {{11}},
number = {{3}},
pages = {{824--851}},
publisher = {{SAGE Publications}},
series = {{Journal of Consumer Culture}},
title = {{A clash of modernities : Developing a new value-based framework to understand the mismatch between production and consumption}},
url = {{http://dx.doi.org/10.1177/1469540514528197}},
doi = {{10.1177/1469540514528197}},
volume = {{16}},
year = {{2016}},
}