Jon Bertilsson
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- 2017
-
Mark
Consumer-brand Relationships
(2017) p.165-184
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2015
-
Mark
The cynicism of consumer morality
- Contribution to journal › Article
- 2014
-
Mark
Netnografi - en metod för att studera internetbaserad kommunikation
(2014) p.111-126
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
The slippery relationship between brand ethic and profit
- Contribution to journal › Debate/Note/Editorial
-
Mark
Critical Netnography : Conducting critical research online
(2014) p.135-152
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Nerdery, Snobbery and Connoisseurship : Developing conceptual clarity within the area of refined consumption
(2014) Consumer Culture Theory
- Contribution to conference › Paper, not in proceeding
- 2013
-
Mark
Emerging Market (Sub)Systems and Consumption Field Refinement
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
- 2011
-
Mark
Governing consumers through freedom: A theoretical discussion of the co-creation construct
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
- 2009
-
Mark
The Way Brands Work: Consumers' understanding of the creation and usage of brands
- Thesis › Doctoral thesis (monograph)
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