Ulf Elg

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2010
Mark IKEA: Entering Russia
Elg, Ulf ^LU ; Jonsson, Anna ^LU and Tarnovskaya, Veronika ^LU (2010) p.584-587
- Chapter in Book/Report/Conference proceeding › Book chapter
2008
Mark Market driving multinationals and their global sourcing network
Ghauri, Pervez N. ; Tarnovskaya, Veronika ^LU and Elg, Ulf ^LU (2008) In International Marketing Review 25(5). p.504-519
- Contribution to journal › Article
Mark The Role of Networks and Matching in Market Entry to Emerging Retail Markets
Elg, Ulf ^LU ; Ghauri, Pervez and Tarnovskaya, Veronika ^LU (2008) In International Marketing Review 25(6). p.674-699
- Contribution to journal › Article
Mark Inter-firm market orientation and the influence of network and relational factors
Elg, Ulf ^LU (2008) In Scandinavian Journal of Management 24(1). p.55-68
- Contribution to journal › Article
Mark Key factors in the international market driving process: the role of internal competencies and external network actors.
Elg, Ulf ^LU ; Pervez, Ghauri ; Rudolf, Sinkovics and Tarnovskaya, Veronika ^LU (2008)
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
Mark “The role of corporate branding in market driving strategy”
Tarnovskaya, Veronika ^LU ; Elg, Ulf ^LU and Burt, Steve (2008) In International Journal of Retail & Distribution Management 36(11). p.941-965
- Contribution to journal › Article
Mark Marknadsorientering kräver mer än kundanpassning.
Elg, Ulf ^LU (2008) p.149-168
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Market orientation of retail brands in the grocery chain: The role of supplier relationships
Elg, Ulf ^LU and Paavola, Heli (2008) In International Review of Retail, Distribution and Consumer Research
- Contribution to journal › Article
2007
Mark Market orientation processes in retailing: a cross-national study
Elg, Ulf ^LU (2007) In European Journal of Marketing 41(5-6). p.568-589
- Contribution to journal › Article
Mark Externa relationer: Kostnader, beroenden och fördelar
Elg, Ulf ^LU (2007) p.119-144
- Chapter in Book/Report/Conference proceeding › Book chapter

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