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Choice blindness and trust in the virtual world

Johansson, Petter LU ; Hall, Lars LU ; Gulz, Agneta LU ; Haake, Magnus LU and Watanabe, Katsumi (2007) In Technical report of IEICE: HIP 107(60). p.83-86
Abstract
Choice blindness is the experimental finding that people may miss changes to the outcome of their actions. This effect has been demonstrated in decision tasks concerning attractiveness of faces, as well as smell and taste of different consumer products. But so far, choice blindness experiments have only been done in the “physical” world, using real objects like photographs. Here we extend this research by demonstrating the choice blindness effect in the virtual world of computers. An important component of this study is that we emulate the social interaction from the original studies by letting a virtual agent run the experiment, presenting the choice alternatives and performing the manipulations.
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author
; ; ; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
social interaction, virtual worlds, levels of trust, virtual agents, choice blindness
in
Technical report of IEICE: HIP
volume
107
issue
60
pages
83 - 86
publisher
The Institute of Electronics, Information and Communication Engineers
language
English
LU publication?
yes
id
53682263-fd43-4216-a6f7-6c554d8e1558 (old id 629883)
date added to LUP
2016-04-04 10:18:24
date last changed
2018-11-21 20:58:01
@article{53682263-fd43-4216-a6f7-6c554d8e1558,
  abstract     = {{Choice blindness is the experimental finding that people may miss changes to the outcome of their actions. This effect has been demonstrated in decision tasks concerning attractiveness of faces, as well as smell and taste of different consumer products. But so far, choice blindness experiments have only been done in the “physical” world, using real objects like photographs. Here we extend this research by demonstrating the choice blindness effect in the virtual world of computers. An important component of this study is that we emulate the social interaction from the original studies by letting a virtual agent run the experiment, presenting the choice alternatives and performing the manipulations.}},
  author       = {{Johansson, Petter and Hall, Lars and Gulz, Agneta and Haake, Magnus and Watanabe, Katsumi}},
  keywords     = {{social interaction; virtual worlds; levels of trust; virtual agents; choice blindness}},
  language     = {{eng}},
  number       = {{60}},
  pages        = {{83--86}},
  publisher    = {{The Institute of Electronics, Information and Communication Engineers}},
  series       = {{Technical report of IEICE: HIP}},
  title        = {{Choice blindness and trust in the virtual world}},
  volume       = {{107}},
  year         = {{2007}},
}