Consumer preferences for low-salt foods - A Danish case study based on a comprehensive supermarket intervention
(2021) In Public Health Nutrition 24(12). p.3956-3965- Abstract
Objective: The objective is to analyze Danish consumers' attitudes to buying food with reduced salt content. Design: The study is based on a comprehensive store intervention that included 114 stores belonging to the same supermarket chain. Three different salt claims were tested for eight weeks on six test products within the categories bread, cornflakes and frozen pizzas. Scanner data were supplemented with 134 brief interviews with consumers in nine selected stores. Setting: Stores spread across Denmark. Participants: Consumers who buy food in the stores. Results: Statistical regression analyses of the scanner data indicated that none of the three claims significantly affected demand for any of the test products. The interviews... (More)
Objective: The objective is to analyze Danish consumers' attitudes to buying food with reduced salt content. Design: The study is based on a comprehensive store intervention that included 114 stores belonging to the same supermarket chain. Three different salt claims were tested for eight weeks on six test products within the categories bread, cornflakes and frozen pizzas. Scanner data were supplemented with 134 brief interviews with consumers in nine selected stores. Setting: Stores spread across Denmark. Participants: Consumers who buy food in the stores. Results: Statistical regression analyses of the scanner data indicated that none of the three claims significantly affected demand for any of the test products. The interviews confirmed that many consumers were more focused on other elements of the official dietary advice than reduced salt consumption, such as eating plenty of vegetables, choosing products with whole grains and reducing their intake of sugar and fat. Conclusions: Overall, both the scanner data and the interviews pointed in the same direction, toward the conclusion that salt content is often a secondary factor when Danish consumers make dietary choices.
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- author
- Denver, Sigrid ; Christensen, Tove and Nordström, Jonas LU
- publishing date
- 2021
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Consumer preferences, Food claims, Health promotion, Low-salt foods, Supermarket intervention, Salt, Labeling, Field Experiment, Supermarket intervention, Consumer Behavior
- in
- Public Health Nutrition
- volume
- 24
- issue
- 12
- pages
- 3956 - 3965
- publisher
- Cambridge University Press
- external identifiers
-
- scopus:85106905568
- pmid:33977893
- ISSN
- 1368-9800
- DOI
- 10.1017/S1368980021002056
- language
- English
- LU publication?
- no
- id
- 9f1dfa1d-427e-46f8-b5bd-098d65e8cfe7
- date added to LUP
- 2021-08-05 15:47:44
- date last changed
- 2024-06-01 13:15:23
@article{9f1dfa1d-427e-46f8-b5bd-098d65e8cfe7,
abstract = {{<p>Objective: The objective is to analyze Danish consumers' attitudes to buying food with reduced salt content. Design: The study is based on a comprehensive store intervention that included 114 stores belonging to the same supermarket chain. Three different salt claims were tested for eight weeks on six test products within the categories bread, cornflakes and frozen pizzas. Scanner data were supplemented with 134 brief interviews with consumers in nine selected stores. Setting: Stores spread across Denmark. Participants: Consumers who buy food in the stores. Results: Statistical regression analyses of the scanner data indicated that none of the three claims significantly affected demand for any of the test products. The interviews confirmed that many consumers were more focused on other elements of the official dietary advice than reduced salt consumption, such as eating plenty of vegetables, choosing products with whole grains and reducing their intake of sugar and fat. Conclusions: Overall, both the scanner data and the interviews pointed in the same direction, toward the conclusion that salt content is often a secondary factor when Danish consumers make dietary choices. </p>}},
author = {{Denver, Sigrid and Christensen, Tove and Nordström, Jonas}},
issn = {{1368-9800}},
keywords = {{Consumer preferences; Food claims; Health promotion; Low-salt foods; Supermarket intervention; Salt; Labeling; Field Experiment; Supermarket intervention; Consumer Behavior}},
language = {{eng}},
number = {{12}},
pages = {{3956--3965}},
publisher = {{Cambridge University Press}},
series = {{Public Health Nutrition}},
title = {{Consumer preferences for low-salt foods - A Danish case study based on a comprehensive supermarket intervention}},
url = {{http://dx.doi.org/10.1017/S1368980021002056}},
doi = {{10.1017/S1368980021002056}},
volume = {{24}},
year = {{2021}},
}