Customer journey self-mapping : A qualitative method for evaluating new store formats
Egan-Wyer, Carys LU
and Bäckström, Kristina
LU
(2022)
Nordic Retail and Wholesale Conference 2022
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/b87d53b5-e56b-44a1-814c-92e0ba3c96af
- author
- Egan-Wyer, Carys
LU
and Bäckström, Kristina
LU
- organization
- publishing date
- 2022-11
- type
- Contribution to conference
- publication status
- published
- subject
- conference name
- Nordic Retail and Wholesale Conference 2022
- conference location
- Tampere, Finland
- conference dates
- 2022-11-08 - 2022-11-10
- language
- English
- LU publication?
- yes
- id
- b87d53b5-e56b-44a1-814c-92e0ba3c96af
- date added to LUP
- 2023-01-21 01:32:17
- date last changed
- 2024-02-02 15:26:24
@misc{b87d53b5-e56b-44a1-814c-92e0ba3c96af,
author = {{Egan-Wyer, Carys and Bäckström, Kristina}},
language = {{eng}},
title = {{Customer journey self-mapping : A qualitative method for evaluating new store formats}},
url = {{https://lup.lub.lu.se/search/files/135866933/NewRetailConcepts_Carys_Egan_Wyer.pdf}},
year = {{2022}},
}