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- 2013
-
Mark
What successful branding looks like: a managerial perspective
(
- Contribution to journal › Article
-
Mark
What’s the buzz about the store? A comparative study of Word of Mouth and customer satisfaction, their sources and relationships to sales growt
2013) p.97-128(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Köpcentrumsförbud inte lösning för levande stadskärna
2013) In SVT DEbatt On-line(
- Contribution to specialist publication or newspaper › Newspaper article
- 2010
-
Mark
The Formation of Image over Time - do chinese, British and Swedish consumers buy the same things at IKEA?
2010) p.97-110(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2009
-
Mark
Personalen stärker varumärket : framgångsrika friska företag (3F)
2009)(
- Book/Report › Report
-
Mark
Third generation of retailer brands - retailer expectations and consumer response
(
- Contribution to journal › Article
-
Mark
Strategiskt HR-arbete och varumärkesutveckling. En undersökning om ledande befattningshavares uppfattningar om sambanden mellan HR-arbete och varumärkesutveckling
2009)(
- Book/Report › Report
- 2008
-
Mark
The battle of brands on the Swedish market for consumer packaged foods - A cross category examination of preference and liking
(
- Contribution to journal › Article
-
Mark
Private label brands– Retailer expectations and consumer response
(
- Contribution to journal › Article
-
Mark
The penetration of retailer brands and the impact on consumer prices - A study based on household expenditures for 35 grocery categories
(
- Contribution to journal › Article