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- 2011
-
Mark
Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China
(
- Contribution to journal › Article
- 2010
-
Mark
The Formation of Image over Time - do chinese, British and Swedish consumers buy the same things at IKEA?
2010) p.97-110(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2009
-
Mark
Third generation of retailer brands - retailer expectations and consumer response
(
- Contribution to journal › Article
- 2008
-
Mark
Private label brands– Retailer expectations and consumer response
(
- Contribution to journal › Article
-
Mark
The battle of brands on the Swedish market for consumer packaged foods - A cross category examination of preference and liking
(
- Contribution to journal › Article
-
Mark
The penetration of retailer brands and the impact on consumer prices - A study based on household expenditures for 35 grocery categories
(
- Contribution to journal › Article
-
Mark
Retailer brands and the impact on innovativeness in the grocery store assortment
(
- Contribution to journal › Article
- 2007
-
Mark
Understanding price premium for grocery products: a conceptual model of customer-based brand equity
(
- Contribution to journal › Article
-
Mark
Transferring International Retail Image Internationally
(
- Contribution to journal › Article
-
Mark
Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase
(
- Contribution to journal › Article