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- 2010
-
Mark
The Formation of Image over Time - do chinese, British and Swedish consumers buy the same things at IKEA?
2010) p.97-110(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2008
-
Mark
“The role of corporate branding in market driving strategy”
(
- Contribution to journal › Article
- 2007
-
Mark
Retail Image As Seen Through Consumers' Eyes: Studying international retail image through consumer photographs of stores
(
- Contribution to journal › Article
- 2006
-
Mark
Combining Values, Brands and People: IKEA as a Global Market Driving Company
2006) the ECR symposium(
- Contribution to conference › Paper, not in proceeding
- 2005
-
Mark
The Role of Corporate Branding in a Market Driving Strategy
2005) In Lund Institute of Economic Research Working Paper Series(
- Working paper/Preprint › Working paper
-
Mark
Retail Image As Seen Through Consumers’ Eyes
2005) 13th EAERCD Conference(
- Contribution to conference › Paper, not in proceeding
- 2004
-
Mark
The Buying of Private Brands and Manufacturer Brands in Grocery Retailing: a comparative study of buying processes the UK, Sweden and Italy
(
- Contribution to journal › Article
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