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- 2010
-
Mark
A standardised approach to the world? IKEA in China
(2010) p.47-72
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
IKEA's image in three countries
(2010) p.111-130
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
What does it all mean? Summing up a research project
(2010) p.237-246
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Retailer image - Conceptualisation, formation, methods and perspectives in previous research
(2010) p.1-24
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
The Formation of Image over Time - do chinese, British and Swedish consumers buy the same things at IKEA?
(2010) p.97-110
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
IKEA's image in three countries
(2010) p.73-96
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2009
-
Mark
Third generation of retailer brands - retailer expectations and consumer response
- Contribution to journal › Article
-
Mark
Newspapers - image formation agents for retailers?
(2009) p.429-451
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
A standardised approach to the world? IKEA in China
- Contribution to journal › Article
- 2008
-
Mark
Private label brands– Retailer expectations and consumer response
- Contribution to journal › Article
