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2024
Mark Using machine learning to develop customer insights from user-generated content
Mustak, Mekhail ; Hallikainen, Heli ; Laukkanen, Tommi ; Plé, Loïc ; Hollebeek, Linda ^LU and Aleem, Majid (2024) In Journal of Retailing and Consumer Services 81.
- Contribution to journal › Article
Mark Theoretical rigor of customer experience scales : a systematic review and a roadmap for researchers
Hollebeek, Linda D. ^LU ; Sarstedt, Marko ; Menidjel, Choukri ; Urbonavicius, Sigitas and Dikcius, Vytautas (2024) In Marketing Intelligence and Planning 42(8). p.1464-1493
- Contribution to journal › Scientific review
Mark Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
So, Kevin Kam Fung ; Li, Jing ; King, Ceridwyn and Hollebeek, Linda D. ^LU (2024) In Psychology and Marketing 41(7). p.1597-1613
- Contribution to journal › Article
Mark The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
Abdur Rafeh, Mir ; Zaib Abbasi, Amir ; Hollebeek, Linda ^LU ; Asghar Ali, Muhammad and Ting, Ding Hooi (2024) In Health Marketing Quarterly 41(4). p.375-406
- Contribution to journal › Article
Mark Crafting conceptual proposition-based contributions: The 7C framework
Hollebeek, Linda ^LU ; Srivastava, Rajendra K. ; Clark, Moira K. ; Urbonavicius, Sigitas and Lim, Weng Marc (2024) In Psychology and Marketing 41(10). p.2396-2411
- Contribution to journal › Scientific review
Mark Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: : The roles of marketing strategy and app design
Shahriar Ferdous, Ahmed ; Salilul Akareem, Husain ; Viswanathan, Madhu ; Hollebeek, Linda ^LU and Ringer, Allison (2024) In Industrial Marketing Management 119. p.147-161
- Contribution to journal › Article
Mark Gamification's role in fostering user engagement with healthy food-based digital content
Charry, Karine ; Poncin, Ingrid ; Kullak, Avreliane and Hollebeek, Linda ^LU (2024) In Psychology and Marketing 41(1). p.69-85
- Contribution to journal › Article
2023
Mark Hallmarks and potential pitfalls of customer- and consumer engagement scales : A systematic review
Hollebeek, Linda D. ^LU ; Sarstedt, Marko ; Menidjel, Choukri ; Sprott, David E. and Urbonavicius, Sigitas (2023) In Psychology and Marketing 40(6). p.1074-1088
- Contribution to journal › Article
Mark Player and Spectator Engagement and Co-Creation in E-Sports Gaming Events During and Post-COVID-19
Berndt, Adele ; Hollebeek, Linda D. ^LU ; Kaljund, Kristel and Rather, Raouf Ahmad (2023) p.139-158
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode
Septianto, Felix ; Mathmann, Frank ; Hollebeek, Linda ^LU and Higgins, Tory (2023) In Journal of Advertising 52(5). p.688-705
- Contribution to journal › Article

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