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- 2009
-
Mark
Uncovering the corporate brand's core values
2009) 10th Symposium of the International-Corporate-Identity-Group In Management Decision 47(4). p.616-638(
- Contribution to journal › Article
- 2007
-
Mark
Corporate brands with a heritage
(
- Contribution to journal › Article
- 2006
-
Mark
The monarchy as a corporate brand - Some corporate communications dimensions
(
- Contribution to journal › Article
-
Mark
The Crown as a corporate brand: Insights from Monarchies
(
- Contribution to journal › Article
- 2005
-
Mark
Monarchical Perspectives on Corporate Brand Management
2005) In Working Paper Series(
- Working paper/Preprint › Working paper
- 2004
-
Mark
Monarchies as corporate brands
(
- Working paper/Preprint › Working paper
- 2003
-
Mark
Core value-based corporate brand building
(
- Contribution to journal › Article
-
Mark
Starka varumärken - Nycken till framgång på morgondagens marknad
(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 1999
-
Mark
Brand Orientation: A mindset for building brands into strategic resources
(
- Contribution to journal › Article
-
Mark
The Tetra Pak Trademark Protection Campaign : A life and death struggle
1999) p.227-235(
- Chapter in Book/Report/Conference proceeding › Book chapter