21 – 30 of 41
- show: 10
- |
- sort: year (new to old)
Close
Embed this list
<iframe src=" "
width=" "
height=" "
allowtransparency="true"
frameborder="0">
</iframe>
- 2023
-
Mark
Player and Spectator Engagement and Co-Creation in E-Sports Gaming Events During and Post-COVID-19
2023) p.139-158(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Proactive Service Recovery Performance in Emerging (vs. Developed) Market-Based Firms: The Role of Clients’ Cultural Orientation
(
- Contribution to journal › Article
-
Mark
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode
(
- Contribution to journal › Article
-
Mark
Engaging with (vs. avoiding) personalized advertising on social media
2023) In Journal of Marketing Communications(
- Contribution to journal › Article
- 2022
-
Mark
Shaping customer brand loyalty during the pandemic : The role of brand credibility, value congruence, experience, identification, and engagement
(
- Contribution to journal › Article
-
Mark
Customer engagement design in industrial innovation
(
- Contribution to journal › Article
-
Mark
Visitors' Destination Brand Engagement's Effect on Co-Creation : An empirical study
2022) p.321-337(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Fifteen years of customer engagement research : a bibliometric and network analysis
(
- Contribution to journal › Scientific review
-
Mark
Co-creation of intangible brand assets: an integrative S-D logic/organic view of brand-based conceptual framework
2022) p.80-89(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
The role of recommender systems in fostering consumers' long-term platform engagement
(
- Contribution to journal › Article