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- 2022
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Mark
The role of recommender systems in fostering consumers' long-term platform engagement
(
- Contribution to journal › Article
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Mark
The invisible leash : when human brands hijack corporate brands' consumer relationships
(
- Contribution to journal › Article
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Mark
The Effect of Consumer Values on Engagement and Behavioral Intent : Moderating Role of Age
(
- Chapter in Book/Report/Conference proceeding › Book chapter
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Mark
Hedonic consumption experience in videogaming : A multidimensional perspective
(
- Contribution to journal › Article
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Mark
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
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- Contribution to journal › Article
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Mark
The role of customer experience in the perceived value–word-of-mouth relationship
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- Contribution to journal › Article
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Mark
Co-creation of intangible brand assets: an integrative S-D logic/organic view of brand-based conceptual framework
2022) p.80-89(
- Chapter in Book/Report/Conference proceeding › Book chapter
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Mark
Stakeholder engagement and business model innovation value
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- Contribution to journal › Article
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Mark
Social influence and stakeholder engagement behavior conformity, compliance, and reactance
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- Contribution to journal › Scientific review
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Mark
First-Time versus Repeat Tourism Customer Engagement, Experience, and Value Cocreation : An Empirical Investigation
(
- Contribution to journal › Article