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- 2024
-
Mark
Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
(
- Working paper/Preprint › Working paper
-
Mark
Climate crisis as a business opportunity : Using degrowth to defamiliarize place branding for sustainability
2024) In Place Branding and Public Diplomacy(
- Contribution to journal › Article
-
Mark
Points of departure and developing good practices for responsible internationalization in a rapidly changing world
2024) In Accountability in Research: Policies and Quality Assurance(
- Contribution to journal › Debate/Note/Editorial
-
Mark
Geopolitisk rivalitet och en förändrad syn på internationella forskningssamarbeten – Svenska erfarenheter
(
- Contribution to journal › Article
-
Mark
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
2024) In Health Marketing Quarterly(
- Contribution to journal › Article
-
Mark
Public private partnerships for the empowerment of women in business? A critical communication perspective
2024)(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
Ethical Consumption Cap
(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Crafting conceptual proposition-based contributions: The 7C framework
2024) In Psychology and Marketing(
- Contribution to journal › Scientific review
-
Mark
Social isolation and risk-taking behavior : The case of COVID-19 and cryptocurrency
(
- Contribution to journal › Article
-
Mark
Winning the in-store battle : Shopper marketing cases from the shop floor
(2024)
- Book/Report › Report