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- 2024
-
Mark
Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
(
- Contribution to journal › Article
-
Mark
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: : The roles of marketing strategy and app design
(
- Contribution to journal › Article
-
Mark
Digital Traces Representing Online Consumer Practices : A Methodological Guidance for Exploratory Retailing Research
2024) Nordic Retail and Wholesale Conference(
- Contribution to conference › Abstract
-
Mark
On equal terms? Marketing private label products next to leading national brand products – exploring the phenomena of shielding
2024) Nordic Retail and Wholesale Conference(
- Contribution to conference › Other
-
Mark
Internal marketing in changing times - Supporting personnel meeting customers in physical retail stores
2024) Nordic Retail and Wholesale Conference(
- Contribution to conference › Abstract
-
Mark
Handelns egna varumärken : Utveckling, användning och påverkan på konkurrensen
2024) In Uppdragsforskningsrapport(
- Book/Report › Report
-
Mark
Research funders play an important role in fostering research integrity and responsible internationalization in a multipolar world
(
- Contribution to journal › Article
- 2023
-
Mark
Navigating the Gray Zones of International Research
(
- Contribution to journal › Article
-
Mark
Regional opportunity spaces : observations from Nordic regions
(
- Contribution to journal › Article
-
Mark
Bolagsstämman : Ritualer, kultur, normer och språk
2023)(
- Book/Report › Book