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- 2024
-
Mark
Consumers’ online brand-related misinformation engagement : a weapons of influence perspective
(
- Contribution to journal › Article
- 2023
-
Mark
Hallmarks and potential pitfalls of customer- and consumer engagement scales : A systematic review
(
- Contribution to journal › Article
- 2020
-
Mark
Market Radicalization: Exploring Reversed Co-optation in Far-Right Consumer Culture
2020) 47.(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
- 2018
-
Mark
Faculty responses to business school branding : a discursive approach
2018) In European Journal of Marketing(
- Contribution to journal › Article
- 2017
-
Mark
Brand as Violence
2017) p.281-298(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2014
-
Mark
The slippery relationship between brand ethic and profit
(
- Contribution to journal › Debate/Note/Editorial
- 2012
-
Mark
Unraveling the complexity of "city brand equity" : a three-dimensional framework
(
- Contribution to journal › Article
- 2011
-
Mark
The new work ethics of consumption and the paradox of mundane brand resistance
(
- Contribution to journal › Article
-
Mark
The role of Swedish retailers in food innovations
(
- Contribution to journal › Article
- 2010
-
Mark
Intangible assets - a literature review
2010) 6th Workshop on European Financial Reporting, 2010(
- Contribution to conference › Paper, not in proceeding