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- 2016
-
Mark
Customer-based brand equity and human resource management image : Do retail customers really care about HRM and the employer brand?
(
- Contribution to journal › Article
- 1997
-
Mark
Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken
1997) In Lund Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)
- 1991
-
Mark
Varumärket : en hotad tillgång
1991)(
- Book/Report › Book