Niklas Bondesson (Former)
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- 2017
-
Mark
Brand Equity and the Brand Value Chain : What it is and How to Use it in Practice
2017) p.65-81(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2016
-
Mark
Customer-based brand equity and human resource management image : Do retail customers really care about HRM and the employer brand?
(
- Contribution to journal › Article
- 2015
-
Mark
Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
(
- Contribution to journal › Article
- 2014
-
Mark
Brand image and customers’ willingness to pay a price premium for food brands
(
- Contribution to journal › Article
-
Mark
Consumer advertising as a signal of employer attractiveness
(
- Contribution to journal › Article
- 2013
-
Mark
What successful branding looks like: a managerial perspective
(
- Contribution to journal › Article
- 2010
-
Mark
An exploratory investigation of the elements of B2B brand image and its relationship to price premium
(
- Contribution to journal › Article
-
Mark
Tracing the drivers of B2B brand strength and value
2010)(
- Thesis › Doctoral thesis (monograph)
- 2008
-
Mark
The battle of brands on the Swedish market for consumer packaged foods - A cross category examination of preference and liking
(
- Contribution to journal › Article
-
Mark
The penetration of retailer brands and the impact on consumer prices - A study based on household expenditures for 35 grocery categories
(
- Contribution to journal › Article
- 2007
-
Mark
Understanding price premium for grocery products: a conceptual model of customer-based brand equity
(
- Contribution to journal › Article
-
Mark
Sveriges starkaste livsmedelsvarumärken 2007 - En analys och ranking med utgågngspunkt från kategoridominans i kampen om dagligvarubutikskundens tycke och preferens
2007) In Lund International Food Studies(
- Book/Report › Report
-
Mark
Understanding of the nature and relevance of brand orientation and brand equity in B2B brand management – implications for future research
2007) 19th Business Administration Conference (NFF), 2007(
- Contribution to conference › Paper, not in proceeding
-
Mark
Using Brand Equity Theory To Build Brand Metrics Programmes In B2B - Current Research And Managerial Implications
2007) Academy Of Marketing(
- Contribution to conference › Paper, not in proceeding
- 2006
-
Mark
A conceptual framework for customer based brand equity in grocery categories – implications for future research
(
- Working paper/Preprint › Working paper
-
Mark
Ett kundbaserat varumärkeskapitalindex för konsumentförpackade livsmedel - En analys av positioner och möjliga strategier i en hårdnande konkurrens från handelns egna märkesvaror
2006) In Lund International Food Studies(
- Book/Report › Report
- 2005
-
Mark
Förpackningsimitation i dagligvaruhandeln - Är det möjligt för återförsäljare att stjäla ett etablerat varumärkes personlighet?
2005)(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Konsumentbaserat varumärkeskapital och livsmedel - Att förstå varför konsumenterna betalar mer för leverantörsvarumärken än för handelns egna märkesvaror
2005) In Lund International Food Studies(
- Book/Report › Report
-
Mark
Dagligvaruhandelns egna märkesvaror och dessas inverkan på svenska konsumentpriser
2005) In Lund International Food Studies(
- Book/Report › Report
-
Mark
Retailer brand category penetration and the effect on average prices – Analysis of GfK Sweden’s household panel data
2005) NJF seminar no. 381: The Northern European Food Industry(
- Contribution to conference › Paper, not in proceeding