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- 2008
-
Mark
The Role of Networks and Matching in Market Entry to Emerging Retail Markets
(
- Contribution to journal › Article
- 2007
-
Mark
Market driving supplier strategy: A study of IKEA’s globalsourcing network
2007) CIMaR Annual Conference, 2007(
- Contribution to conference › Paper, not in proceeding
- 2006
-
Mark
The interplay between matching and networks in the entry process into emerging consumer markets
2006) CIMaR Annual Conference, 2006(
- Contribution to conference › Paper, not in proceeding
-
Mark
The role of global, macro and micro level matching in market entry and positioning on emerging consumer markets
2006) the 32nd EIBA conference(
- Contribution to conference › Paper, not in proceeding
-
Mark
Combining Values, Brands and People: IKEA as a Global Market Driving Company
2006) the ECR symposium(
- Contribution to conference › Paper, not in proceeding
- 2005
-
Mark
The Role of Corporate Branding in a Market Driving Strategy
2005) In Lund Institute of Economic Research Working Paper Series(
- Working paper/Preprint › Working paper
- 2004
-
Mark
Exploring the Dynamics of Market driving Strategy with a focus on Corporate Branding: the case of Ikea in Russia
2004) European Marketing Academy Conference, 2004(
- Contribution to conference › Paper, not in proceeding
-
Mark
The Dynamics of Market-Driving in a Globally Branded Retail Company
2004) EURAM Annual Conference, 2005(
- Contribution to conference › Paper, not in proceeding